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Launch a sustainable FAST channel in six steps

FAST (Free Ad-Supported TV) channels are becoming increasingly popular, as they offer viewers a wide range of programming options without the need for a subscription. They can generate substantial growth and content creation opportunities, with advertisements being the primary source of revenue. This enables broadcasters, publishers and content owners to launch a sustainable FAST channel.

How can broadcasters establish FAST channel distribution as a simple and sustainable revenue stream?

More and more media companies owners are using their content library to build niche FAST channels as both a source of revenue and a vehicle for personalized channels. Proven content and playout workflows are used to create and distribute fresh content. With a cloud playout automation such as makalu, channel creation is quick and easy, expanding the content reach and building a larger consumer base by personalizing the user experience.

However, establishing a sustainable revenue stream from FAST channel distribution can be challenging. Here are six steps for media companies to establish FAST channel distribution as a simple and sustainable revenue stream.

Launch a sustainable FAST channel in six steps

Step 1: Offer a diverse range of programming
FAST channels should offer a diverse range of programming to attract a wide range of viewers. This can include a mix of live and pre-recorded content, including movies, TV shows, news, and sports.

Step 2: Focus on ad revenue
Advertisements are the primary source of revenue for FAST channels. Broadcasters should focus on delivering high-quality content that attracts a large audience, which in turn will attract advertisers. The more viewers a channel has, the more valuable it is to advertisers.

Step 3: Leverage data and analytics
FAST channels should leverage data and analytics to better understand their viewers and their preferences. This information can be used to create targeted advertising campaigns that are more likely to resonate with viewers.

Step 4: Embrace new distribution models
Companies should be open to new distribution models, such as partnering with streaming services or social media platforms, to reach a wider audience.

Step 5: Develop strong relationships with advertisers
Strong relationships with advertisers can help broadcasters secure long-term advertising contracts and provide a stable revenue stream.

Step 6: Optimize the user experience
​​​​​​​FAST channels should focus on providing a seamless user experience that is easy to navigate and provides high-quality content. This can help to attract and retain viewers, which in turn will increase advertising revenue. By focusing on these strategies, broadcasters can establish FAST channel distribution as a simple and sustainable revenue stream.




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Content owner

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