What our experts say
A way to regain the audience’s attention

Classic television remains an important source of news and entertainment for all age groups. However, with the emergence of the internet, social media and streaming services, broadcasters are facing a challenge to keep up with the changing viewing habits especially of younger audiences. Pop-up channels offer broadcasters a way to regain the audience’s attention by creating unique and exclusive content that appeals to viewers. These channels provide a great opportunity for broadcasters to remain relevant and competitive in the changing media landscape.

Regain the audiences’ attention with pop-up channels

The impact of the internet, social media and streaming services on television viewership is enormous. Internet and social media content is considered dynamic and attractive. It provides short bursts of entertainment that are perfectly suited for the modern, on-the-go lifestyle. Streaming platforms have fundamentally changed viewing habits, forcing the TV industry to adapt to new distribution and advertising models.

The benefits of pop-up channels

Pop-up channels offer broadcasters an opportunity to keep existing viewers interested and reach new audiences with fresh, timely content. Through these channels, broadcasters can create tailored programming that meets the needs of specific viewers, or even focus on certain themes or genres. Furthermore, pop-up channels can provide an opportunity for broadcasters to experiment with new formats, as well as to try out innovative ideas without taking too much of a risk. They are a great way to promote existing programming, as they can be used to showcase the best of what the broadcaster has to offer and attract new viewers.


Challenges faced by broadcasters in regaining audience attention

However, there are some challenges associated with pop-up channel playout. One of the biggest challenges is ensuring that the technology is up to par.

By leveraging an innovative cloud playout technology that offers broadcast-grade functionality as makalu does, media companies can give viewers the best possible experience and a reason to stay tuned. With makalu, spinning up pop-up channels is a cost-effective way for broadcasters to reach and engage with viewers, making them an attractive option for those looking to maximize their audience and reach.

Another challenge is promoting the pop-up channel effectively. Broadcasters need to ensure that viewers are aware of the channel's existence and what programming will be featured. This requires effective marketing and advertising campaigns.

Strategies to ensure engagement with pop-up channels

There is a variety of tactics to regain their audiences’ attention, including the use of pop-up channels. The following have proven to be essential.

Focus on a unique offer
Provide high-quality content that can’t be found on other platforms: Offer viewers the opportunity to watch their favorite movies, series, and documentaries or music and sporting events without the interruption of commercial breaks, allowing for a more uninterrupted viewing experience.

Experiment with new ideas and concepts
Take the opportunity to innovate and to test out new formats and genres. In doing so, you can determine which content will be successful and which may need to be tweaked or adjusted.

Make attractive prices
Make your pop-up channels available for free in the introduction phase, or offer them at a reduced price, allowing viewers to access a variety of content at an affordable cost.

Conclusion: Pop-up channels bring the excitement of television back to the digital age

Pop-up channels are perfect to give viewers the chance to experience the latest trends and content that may be hard to find on conventional television. These channels typically offer exclusive content and can be used to create a sense of urgency and excitement. Choosing makalu makes establishing, managing and shutting down temporary channels easy and cost-effective. Through personalized content, you can help viewers to become invested in their programming, leading to a greater audience turnout and increased viewership.

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