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Expand your reach and test out new markets and formats

Are you looking for a way to expand your reach and test out new markets and formats? Then pop-up channel playout is ideally suited for you. This innovative approach allows you to easily launch a temporary channel, giving you the opportunity to experiment with different content and gauge audience interest.

Why pop-up channels are a great way to test new markets and new formats

Whether you're trying to break into a new region or explore a fresh format, pop-up channel playout is the perfect solution for you. There are a couple of reasons for this.


Pop-up channels are temporary channels that can be set up quickly and easily, making them a flexible way to test new formats and content in new markets. They can be designed to cater to a specific audience or genre, allowing broadcasters to experiment with different programming without committing to a long-term investment. This means you can work with different approaches and strategies to get valuable feedback from your target audience before investing significant time and resources.

Another advantage of pop-up channel playout is that it enables you to reach new audiences who may not be familiar with your brand or offerings. By creating targeted content that speaks directly to their interests and needs, you can build awareness and generate interest in your products or services. In addition, pop-up channel playout can help you stay ahead of the competition by allowing you to respond quickly to changing market trends and consumer preferences. When you keep a close eye on what is resonating with your audience, you can adapt your approach in real-time, ensuring that you continue to deliver value and relevance.

Low cost

Pop-up channel playouts have increasingly become the go-to choice for businesses looking to test out new markets and formats not only because they are easy to launch, but also because they are cost-effective. A cloud playout automation such as makalu offers a usage-based pricing model. This allows you to test out ideas at moderate costs and without making a major investment in infrastructure and programming like permanent channels do.

Rapid feedback

A pop-up channel can provide rapid feedback on audience engagement and interest, allowing companies to adjust their programming and strategy in real-time. This feedback can help you make informed decisions about whether to invest in a permanent channel or to continue testing new formats and content.

The data gathered from the viewership of your pop-up channel can give you invaluable insights into how successful your content is, who is watching it, what times of the day are most popular for viewers, etc. Use this data to make adjustments and improvements where necessary so that you can maximize the success of your channel.

A great example of a business that has leveraged pop-up channel playout to great success is Disney+. The company launched their streaming service as a pop-up channel on several platforms in late 2019, allowing them to quickly collect feedback from their target audience and make necessary changes before launching worldwide. The result was a successful launch that has since seen over 50 million subscribers.

Increased reach

Before launching a pop-up channel, it’s important to first identify who your target audience is and then create content that will appeal to them. This will help ensure that you’re able to reach the right people with your message and maximize the potential success of the pop-up channel. Once this is done, you can reach new audiences and expand into new markets. By tailoring programming to specific demographics, broadcasters, publishers and content owners can attract new viewers and build brand awareness in new regions.

Conclusion: Pop-up channel playout helps you take the right decision

Overall, pop-up channel playout is a great way to test new markets and new formats because it offers flexibility, low cost, rapid feedback, and increased reach. A flexible cloud playout solution like makalu allows you to experiment with new programming and content ideas without committing to a long-term investment. With the right knowledge, you can then make an informed decision about whether or not investing in the market or format is worth your time and money.

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What do you want to create?

Linear live channel

Create, run and access your channels from anywhere.

FAST channel

Manage and monetize your content easily.

Pop-up & event channel

Start, provision and operate channels for a limited time.

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Content owner

We have lots of content we want to distribute profitably.


We want to work more flexibly, efficiently and cost-effectively.


We want to establish new business models and revenue streams.