Pop-up & event channel playout with makalu POPUP
Pop-up channels have enjoyed great popularity among broadcast and media companies and viewers alike in recent years. They can be launched easily with a limited budget and at short notice for a specific event or occasion. Businesses also use their own pop-up channels to build brand presence and engagement by delivering exclusive content to viewers who opt into the channel. Therefore, pop-up channel playout is ideal for broadcasters, publishers and content owners who need a fast and cost-efficient way to reach out to many people.
Offer thematic viewing experiences
Provide your audiences with content tailored to their interests by spinning up pop-up and event channels. Cloud-based production and distribution with makalu POPUP enables you to quickly create, provision, test, and operate a channel. It offers flexible distribution options and enables media companies to demission a channel shortly after its duration ends.
- Start pop-up channels at short notice only when they are actually needed
- Deliver customized content with limited duration
- Shut channels down immediately afterwards
- Easily test new markets and take channels down again just as quickly
Wide variety of platforms
Cloud-based "no-time-to-market" channel origination for the broadcast and fast growing OTT market.
Included Asset Uploader to upload content. Files are automatically processed (e.g. thumbnail, low-res video ﬁle and media information).
One or more players running on playout instances in single or 1+1/m+n redundancy mode, that are seamlessly playing video files from a playlist.
A dynamic ad triggering feature enables to signal ad insertion opportunities that can be used by downstream systems to automatically replace content parts.
Tailored to your needs
makalu can be tailored to your needs and your company. Together, we analyze your requirements and define the best configuration. Scalable and adaptable – for the future success of your business.
Experience how we support your company.